Vogue Open Casting, is a global model-search that finds, encourages, and supports a new generation of models that embody a modern ideal of beauty.
For this project I was responsible for the UX design of the application.
The forms, are styled to align with Vogue UX, (Vogue Club, Runway membership forms etc.) and repeatedly tested for errors, with the aim to efficiently complete as many applications as possible. Entries are submitted via Formstack a third party workflow platform. The UX UI of the forms, success states and confirmation emails are built to offer the user a premium user experience with reflect premium Vogue quality.
The competition applications were a success pulling in 67,243 applications.
You can read more about Vogue Open Casting here
Forms, success states and confirmation emails were repeatedly tested to ensure launch day success. On the first day we received 10,000 applications (67,243 overall)
